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Photographer Elsa Bleda Continues her Haunting Series of a Neon-Lit Johannesburg

Bleda does not take her city for granted, especially with statements like these: “I used to tell my friends that I feel something in this city that I’ve never felt anywhere else. There is something very Gothic, and it gets confusing. Buildings are confusing. You have this Brutalist architecture, then Art Deco, and then no one around. And this air, this atmosphere… After certain hours, everything closes down. It has that haunting atmosphere from the past. Cape Town doesn’t have this. Durban doesn’t. Jo’burg specifically has it.”    
There’s something oddly alluring about the harsh yet vibrant glow of neon lights. The use of fluorescence is nothing new, yet it represents something futuristic. These lights will make me feel comfortable.For me, I like walking under the light like this, I will be attracted by the light It will give me the future infinite beautiful feeling.